Component 3 - Example analysis
Following an established convention of guidebooks, I have used lots of fronted imperatives in order to influence my target audience where to go. The dynamic imperative verbs, ‘Stride’, ‘Walk’ And ‘Wander’ all advise the audience how best to enjoy the attraction in an active way. Similarly, I have met the conventions of the genre by showing a voice of expertise, visible through the verb and first person pronoun, ‘trust us’ and enumerator ‘100’ before the noun phrase ‘years experience’. Both of these examples would imply the organisation was reliable and make the reader more likely to follow the guide. An educational tone, another convention of guides, can be seen where I state ‘This was Shakespeare’s favourite hideaway’ - the proper noun ‘Shakespeare’ and compound noun ‘hideaway’ implying that the audience are being given secret and informative knowledge about the place. Similar to other guides I have read, I have....
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